Responsibilities

• Oversees lead generation of net-new dealer group business and supports outreach communication.
• Supports driving proposal development for net-new dealer group business wins.
• Proficient in sales forecasting & pipeline maintenance.
• Creates and owns group marketing strategies that drive customer business success.
• Uses customer feedback to influence opportunities for improving performance and product penetration.
• Forecasts market trends and utilizes them to inform customer strategies.
• Provides digital marketing analysis and recommendations to all levels of DG Business
• Influence customer brand positioning and narrative while targeting the proper audience.
• Responsible for corporate and rooftop level communication plans and engagement.
• Own launches of new products and ensure proper integration into customer strategy.
• Regularly pilots custom strategies that are tailored to unique client needs.
• Main point of contact for escalations and triaging product and process needs.
• Own retention efforts for all clients, as well as coordination of save process for any cancellation or client risk.
• Own growth plan for all customers in efforts to hit yearly group growth initiatives.
• Drive account team partnerships and meetings that support group day to day business objectives.
• Owns cross-functional initiatives and projects, reporting successes to leadership and other internal stakeholders.
• Help drive Dealer Group Agency market positioning, customer case studies and testimonials.

Qualifications

• Demonstrates strong familiarity with all aspects of digital marketing, including but not limited to SEO, Paid Advertising, Reputation Management, Conversion Optimization, Social Media Marketing
• Shows understanding for incorporation of traditional marketing strategy and impact to digital strategy performance results.
• Showcases a strong understanding of Google Analytics, and other analytics platforms.
• Demonstrates outstanding organizational, time management, and communication skills.
• Works through complex product/client scenarios and solution independently
• Demonstrates excellent presentation delivery and creation skills.
• Independently works with C-Level executives (internally and externally) and drives communication plans that expertly incorporate all influential stakeholders for their account base.
• Can create a digital strategy utilizing all available digital channels and understand the performance impact of each.
• Acts as a self-starter, with ability to independently own client success.
• Seamlessly works cross-functionally internally and externally to accomplish goals.
• Understands client hurts and brings proactive, tailored solutions.
• Has an advanced ability to drive C-level communication internally/externally.
• Demonstrates ability to assess and implement emerging market strategies, best practices, and tools.
• Has proven ability to deliver highly advanced presentations and client reporting deliverables.

Other Requirements

• 3-5+ years of experience managing complex client relationships.
• 3-5+ years of experience owning digital strategy development.
• Demonstrated results generating revenue with consultative selling.
• Bachelor's degree in marketing, Business Management, or related industry experience.
• Google Analytics Certification
• Ability to travel for client meetings, company meetings, and industry events as needed (Approx. 25%)
• This is a remote position.