The Digital Marketing Specialist is responsible for managing and rolling out SEO Optimization, Social Media Campaigns, Email Activation, Paid Advertising, and Promotions for Sprinkler Warehouse. The Digital Marketing Specialist will collaborate closely with Sprinkler Warehouse Digital Operations team and with the Corporate Digital Marketing Department of Heritage Landscape Supply Group to achieve these goals.
He/She should be able to report on KPIs and show progress on enhancements. He/She should have strong hands-on experience on Digital Marketing and eCommerce businesses, this position has no subordinates and will report directly to the Corporate Digital Marketing Director. Other responsibilities include:

Essential Duties & Responsibilities

• Build strategies for growth and customer acquisition for eCommerce, helping take Sprinkler Warehouse to the next level.
• Search engine optimization (SEO) - Support eCommerce Content Specialist in development of product detail pages or content pages that exceed standards; ensuring content is robust, SEO optimized, and keyword rich. Collaborate with in-house web team to create landing pages and optimize user experience.
• Manage Google ads/analytics, Amazon advertising, and all paid social media channels.
• Keep up-to-date on all current digital channels. Must know how to "onboard," optimize, and write relevant content, and manage social media on a day-to-day basis.
• Coordinate marketing campaigns with sales activities.
• Prepare marketing reports by collecting, analyzing, and summarizing sales data.
• Develop, execute, and lead eCommerce paid media campaigns, including proposal development, campaign activation & maintenance. Deliver actionable insights and recommendations to improve future performance, efficiency, and spend. Work with 3rd Party vendor to manage our Google Pay-Per-Click (PPC) campaigns.
• Identify KPIs and track performance metrics, utilize these key insights to develop new business strategies. Present and communicate progress against KPIs. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Develop audience growth strategies that leverage organic acquisition and social media channels, driving database and subscriber growth.
• Deploy email marketing campaigns based on promotions availability, educational resources, or customer behavior.
• Track progress and drive continuous improvement to acquisition funnels via analysis and optimization; identify and validate improvements through research, internal/external feedback, and eCommerce best practices.
• Plan and organize promotional presentations; update calendars.
• Manage Social Media Channels and Location Listing, providing on-time response and creating content that drives engagement.
• Collaborates with Sprinkler Warehouse team to develop content strategy, social, and promotional calendar on a Monthly basis.

Requirements & Qualifications

• Good interpersonal communication skills and aptitude for cultivating strong working/ and social relationships
• Excellent organizational, planning, presentation, troubleshooting, and multi-tasking skills
• Creative, open-minded and enthusiastic about seeking new solutions to challenges
• Productive working independently or within a larger team
• Passionate about digital marketing and keeping up with the latest trends for eCommerce
• Knowledge of email marketing and marketing automation techniques for eCommerce, experience with email marketing platforms, such as: Hubspot, Pardot, Dot Digital.
• Experience in eCommerce B2C channel required, preferably Magento platform.
• Great team player, enthusiastic with good work ethics and respect for organizational structure
• Organized and able to work in a fast passed environment without losing sight of projects
• Required hands-on experience creating paid advertising campaigns. Knowledge of UTM parameters best practices to align with preestablished acquisition channel grouping in Google Analytics or custom channel grouping.
• Knowledge of Google Tag Manager: tag implementation and triggering, custom even tracking.
• Email platform software knowledge required to implement correct link between forms on websites and properties on emailing platform to capture leads.
• Strong knowledge of website foundation, functionality and purpose.

Education

• Bachelor's degree preferred, high school diploma (or equivalent) in combination with significant experience will be considered instead of a degree.

Required Skills:

• 3-5 years of relevant experience in various digital marketing roles
• A minimum of two years of exposure to a marketing automation platform: examples: Hubspot, Marketo or Pardot
• Knowledge of website analytics tools (e.g., Google Analytics)
• Knowledge of on-page SEO techniques best practices
• An understanding and use of social media for business purposes
• Ability to manage and prioritize multiple projects
• High energy level, self-motivated, and demonstrates initiative
• Bilingual in Spanish preferred