Job Overview:

We are seeking a highly motivated and strategic Sales Programs Manager to join our Marketing Demand Generation Team. The Sales Programs Manager will play a pivotal role in supporting our sales and lead development teams by developing and optimizing prospecting and cadences, monitoring progress, and administering our prospecting automation platform. If you are passionate about driving revenue growth, optimizing sales processes, and collaborating cross-functionally, we want to hear from you.

Job Responsibilities:

• Develop sales prospecting methodology  that aligns to existing sales processes and frameworks and model best in class prospecting programs .

• Collaborate with sales and marketing to understand target audience segments, market trends, and buyer personas to inform prospecting strategies.

• Design and implement a structured prospecting and sales program that incorporates various outreach tactics, including email, phone calls, social selling, and personalized messaging.

• Continuously evaluate and refine prospecting methodologies based on performance data, industry best practices, and feedback from the sales and lead development teams.

• Stay informed about industry developments and emerging trends in sales and prospecting methodologies, sales enablement tools, and technology solutions.

• Collaborate with the sales and lead development teams to develop and execute comprehensive prospecting cadences and programs to drive revenue growth.

• Optimize, identify and recommend areas of improvement and growth on prospecting best practices, cadence performance, etc. 

• Monitor and analyze the effectiveness of sales & prospecting cadences, making data-driven optimizations to improve performance.

• Partner with the marketing demand generation team to align programs with marketing campaigns and initiatives.

• Continually measure, monitor, and improve program approaches using industry best practices.

• Facilitate production meetings to plan, prioritize, and adjust programs as necessary.

• Work closely with marketing and business systems teams to ensure seamless integration of prospecting programs with lead generation and CRM systems.

• Partner with Content Marketing, Product Marketing and Demand Generation teams to develop sales activation content and assets to be used in sales & prospecting cadences.

• Collaborate with cross-functional teams to develop compelling content, collateral, and resources to support prospecting efforts.

• Collaborate with the sales leadership, sales training and enablement team for effective adoption and governance of prospecting methodology.

• Provide training and support to sales and lead development representatives on prospecting techniques, messaging frameworks, and effective communication strategies.

• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of sales and prospecting efforts, including conversion rates, pipeline growth, and revenue impact.

• Present findings, recommendations, and insights on prospecting performance to key stakeholders, including sales leadership and executive management.

• Collaborate with Sales and Marketing Leadership for effective adoption and governance of sales & prospecting methodology.

• Partner with the sales training and enablement team to develop training materials, resources, and workshops on sales & prospecting best practices and methodologies.

• Ensure alignment between prospecting programs and sales training initiatives to drive consistent messaging and approach across the sales organization.

• Establish governance processes and guidelines to ensure adherence to sales & prospecting methodology and compliance with company policies and standards.

• Monitor and assess the adoption and effectiveness of sales & prospecting methodology through regular feedback sessions, performance evaluations, and coaching sessions.

• Provide ongoing support and guidance to sales representatives to overcome challenges and optimize sales & prospecting efforts for maximum impact and success.

Job Requirements:

• Must have 8+ years of experience crafting sales initiatives with a primary focus on optimizing sales processes and driving revenue growth, preferably within the SaaS industry, with a preference for experience in the EdTech sector.

• Bachelor’s degree in marketing, business, or a related field is preferred.

• Proven experience in managing and optimizing sales cadences and programs for large field sales organizations.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Experience administering sales automation platforms (e.g., SalesLoft, Salesforce).

• Excellent communication and collaboration skills with the ability to work cross-functionally.

• Background in sales operations, demand generation, or related fields.

• Demonstrated ability to lead projects, manage timelines, and execute initiatives effectively.

• Self-motivated with a proactive approach to problem-solving and decision-making.

To learn more about our organization and the exciting work we do, visit https://www.lexialearning.com/

An Equal Opportunity Employer

We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex, gender, gender identity/expression, sexual orientation, national origin, protected veteran status, or disability.