TEAM UP WITH US!

The Sr. Marketing Specialist is responsible for developing, recommending, leading implementation and managing the market strategy for assigned business unit through strategic marketing campaigns to drive brand awareness and deliver superb customer experience. Work is performed under minimal supervision and is moderately complex.

DO YOU HAVE WHAT IT TAKES?

WHAT YOU'LL DO:

• Develop, recommend, lead implementation and manage the marketing strategies for assigned business unit through strategic marketing campaigns to drive brand awareness and deliver superb customer experience.
• Support marketing and sales departments through collaboration, ensuring alignment with Caterpillar and sales during implementation of marketing campaigns, projects and/or initiatives.
• Present marketing strategies to executive management, business unit managers and/or sales representatives.
• Support overall marketing function through the attendance of marketing events and/or meetings with Caterpillar, business units, vendors, etc.
• Provide progress reports on marketing campaigns, projects and/or initiatives, utilizing KPIs.
• Analyze effectiveness of marketing campaigns, identifying opportunities for improvement and innovation.
• Stay abreast of market trends in the industry and/or territory.
• Responsible for advertising and event budget recommendations and/or allocations.
• Maintain industry knowledge to support development of strategic marketing campaigns through attendance of training opportunities and/or research.
• Serve as a mentor and resource for lower-level Marketing Specialists.

WHAT YOU'LL NEED:

• Bachelor's degree in Marketing, Advertising, Digital Advertising, Mass Communications, or equivalent level of work experience and three to five years of professional experience; or combination of education and experience.
• Advanced knowledge and skills of market research, content creation, social and digital media engagement, and analytics.
• Advanced analytical skills to analyze complex marketing data (competitor, campaign or customer data).
• Advanced project management skills.
• Ability to prioritize workloads and deadlines.
• Advanced leadership skills.
• Advanced problem-solving and decision-making skills.
• Ability to establish and manage effective internal and external relationships.
• Advanced written, oral communication and presentation skills.
• Valid drivers' license and acceptable driving record.
• Flexibility to work outside of normal business hours, as needed.

WHY WORK WITH US?

• We like to take care of business and have fun doing it!
• We offer health, dental, vision, life, and more as a comprehensive benefits package.
• Don't you want to work with awesome people?

IMPORTANT INFORMATION:

While performing the duties of this job, the employee is regularly required to sit, talk or hear. The employee is occasionally required to stand and walk.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually quiet.

This position is not considered safety sensitive.

Required travel up to 15%.

The Job description is subject to change by the employer as the needs of the employer and requirements of the job change.

EEO/AA