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Heroku operates the world's largest PaaS cloud and is a part of Salesforce. With headquarters in San Francisco, we are a diverse group of people with team members located in over a dozen countries around the world. Our inclusive, remote-friendly culture creates a work environment that is collaborative, flexible, and fun. Together, we're focused on technical and operational excellence and helping our customers be successful on Heroku. Heroku is a joy to use - a platform that enables the focus and flow developers require to build great apps. We pay attention to every detail, applying thoughtful design to the app lifecycle and every new feature.

We are looking for an ambitious self-starter, an all-star athlete, and an individual contributor to join the Heroku Marketing team to lead Product Marketing for one or more Heroku products and drive successful market adoption.

As an experienced product marketer with a track record for crafting world-class messaging, engaging customer stories, and innovative go-to-market strategies, help us revolutionize how technology is transforming businesses around the world. We develop product messaging and positioning, go to market programs, campaigns, events, and sales enablement. We measure our success by our ability to develop creative and innovative marketing strategies and gain the mindshare of senior executives and key buyers.

Intrigued? Check out the details.

Key Responsibilities:

• Collaborate closely with product management, sales, growth, and developer relations teams to craft core product messaging and formulate a comprehensive go-to-market strategy.

• Lead the execution of product launch plans in collaboration with sales leadership, product management, and marketing teams, driving demand generation and pipeline growth.

• Create compelling content based on core product messaging, spanning various formats such as videos, case studies, webinars, and innovative campaigns, to effectively engage target customers.

• Planning, executing, and optimizing marketing campaigns across various channels, such as email, social media, events, to generate leads and drive product adoption..

• Partner with the Sales team to inspire, motivate, and secure flagship brands throughout the sales cycle, fostering successful outcomes.

Key Qualifications & Experience

• Passion for cloud computing including Platform as a Service and Software as a Service

• At least 5 years experience in enterprise software and/or data and integration services, preferably with some experience directly in public cloud-hosted services.

• Ability to engage with and earn the respect of both deeply technical and business leaders.

• Strong public speaking skills and ability to develop customer-facing presentations.

• A creative and innovative mindset with the ability to generate fresh ideas and approaches to content creation.

• Experience working in developer first or cloud native companies

• Prior experience in Product Marketing, Content Marketing or Sales Engineering a plus.

• Bachelor's degree, technical degree preferred.

• MBA or master's degree in a technical field optional.

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